Privacy policy

PRIVACY POLICY

At EthniqAurah – Exclusive Saree Boutique, we respect your privacy and are committed to protecting the personal information you share with us.

EthniqAurah operates this online saree boutique and website, including all related information, content, features, tools, products, and services, to provide you with a curated saree shopping experience (collectively, the “Services”).

EthniqAurah is powered by Shopify, which enables us to provide our online store and Services.

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, create an account, place an order, communicate with us, or otherwise use our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

When you visit or use EthniqAurah, we may collect certain information that identifies you or can reasonably be associated with you.

Depending on how you interact with our Services, we may collect the following information:

Contact Information

This may include:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Other contact details you provide to us

Payment and Transaction Information

When you place an order, payment information may be processed through our payment service providers. This may include:

  • Payment method

  • Transaction details

  • Payment confirmation

  • Billing information

  • Order amount and purchase details

We do not needlessly retain complete payment-card information when it is processed by third-party payment providers.

Account Information

If you create an account with EthniqAurah, we may collect:

  • Username

  • Password

  • Account preferences

  • Saved information

  • Account settings

Order and Shopping Information

We may collect information about your interaction with our products, including:

  • Sarees and products you view

  • Products added to your cart

  • Products added to your wishlist

  • Products purchased

  • Returns or exchanges

  • Cancelled orders

  • Previous purchases

  • Product preferences

Communications

When you contact us through email, WhatsApp, customer support, social media, or other communication channels, we may collect the information you provide, including your questions, requests, feedback, and order-related information.

Device and Technical Information

When you visit our website, certain technical information may be automatically collected, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Network information

  • Unique device identifiers

  • Website interaction information

Website Usage Information

We may collect information about how you interact with our website, including the pages you visit, products you view, browsing activity, and the date and time of your interactions.

2. HOW WE COLLECT YOUR PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly From You

We collect information when you:

  • Create an account

  • Place an order

  • Subscribe to communications

  • Contact customer support

  • Submit a review

  • Provide feedback

  • Participate in promotions

  • Communicate with us through email, WhatsApp, or social media

Automatically Through Our Website

Certain information may be collected automatically when you browse or use our website through cookies and similar technologies.

From Service Providers

We may receive or process information through service providers that help us operate our online store, process payments, provide customer support, analyse website activity, and deliver orders.

From Third Parties

We may receive information from third parties where permitted by applicable law and where necessary to provide our Services.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with EthniqAurah, we may use your personal information for the following purposes:

To Process and Fulfil Your Orders

We use your information to:

  • Process your purchases

  • Confirm your orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order updates

  • Process returns and exchanges

  • Provide customer support

  • Resolve order-related issues

To Improve Your Shopping Experience

We may use your information to understand your preferences and improve our website, product selection, services, and overall customer experience.

This may include providing product recommendations based on your browsing or purchase activity.

Marketing and Promotions

Where permitted by law and subject to your communication preferences, we may use your information to send:

  • New collection announcements

  • Saree collection updates

  • Promotional offers

  • Discounts

  • Special campaigns

  • Other marketing communications

You may unsubscribe from promotional communications at any time.

Security and Fraud Prevention

We may use personal information to:

  • Protect our website and customers

  • Verify transactions

  • Detect suspicious or fraudulent activity

  • Prevent misuse of our Services

  • Maintain website security

Customer Communication

We may use your contact information to respond to enquiries, provide customer support, communicate about your orders, and maintain our relationship with you.

Legal and Regulatory Requirements

We may use or disclose information when necessary to comply with applicable laws, regulations, legal processes, government requests, or to protect our legal rights.

4. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted third parties when necessary to operate our business and provide our Services.

These may include:

Shopify and Service Providers

We may share information with Shopify and service providers that assist us with:

  • Website hosting and technology

  • Payment processing

  • Order fulfilment

  • Shipping and delivery

  • Customer support

  • Data analytics

  • Cloud storage

  • Website functionality

Payment Providers

Your payment information may be processed through third-party payment gateways and providers. These providers process payment information according to their own privacy policies and applicable security standards.

Shipping and Delivery Partners

We may share necessary information such as your name, address, phone number, and order details with delivery partners so that your saree order can be delivered to you.

Marketing and Advertising Partners

Where applicable and permitted by law, we may work with marketing and advertising partners to promote EthniqAurah and our products.

When You Give Consent

We may share information when you specifically request or authorise us to do so.

Legal Requirements

We may disclose information where required by law, legal process, government authorities, or where necessary to protect our rights, customers, website, or business.

5. RELATIONSHIP WITH SHOPIFY

EthniqAurah's online store is powered by Shopify.

Shopify collects and processes certain information relating to your use of our online store to provide and improve its services.

Information submitted through our website may be processed by Shopify and other service providers supporting our store.

Shopify's handling of personal information is also subject to Shopify's applicable privacy policies.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors interact with our website.

Cookies may help us:

  • Remember your preferences

  • Keep items in your shopping cart

  • Improve website functionality

  • Understand website traffic

  • Analyse customer interactions

  • Provide relevant marketing where applicable

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

7. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, payment services, social media platforms, or other online services.

These third-party websites operate independently from EthniqAurah and may have their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the privacy policies of any third-party websites you choose to visit.

8. CHILDREN'S PRIVACY

Our Services are not intended to be used by children who are not legally permitted to make purchases or provide personal information under applicable law.

We do not knowingly collect personal information from children where prohibited by law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and take appropriate action.

9. SECURITY OF YOUR INFORMATION

We take reasonable measures to protect the personal information we collect from unauthorised access, misuse, alteration, disclosure, or loss.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

For your own security, please avoid sending sensitive information through unsecured communication channels.

You are also responsible for keeping your account credentials, passwords, and other account information confidential.

10. RETENTION OF YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

  • Whether you maintain an account with us

  • Whether we need the information to fulfil an order

  • Customer service requirements

  • Legal and regulatory obligations

  • Accounting and tax requirements

  • Dispute resolution

  • Fraud prevention

  • Enforcement of our agreements and policies

When personal information is no longer required, we may securely delete or anonymise it where appropriate.

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include:

Right to Access

You may have the right to request information about the personal data we hold about you.

Right to Correction

You may request that inaccurate or incomplete personal information be corrected.

Right to Deletion

In certain circumstances, you may request deletion of your personal information, subject to applicable legal requirements.

Right to Data Portability

Where applicable, you may have the right to request a copy of certain personal information in a usable format.

Marketing Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe option provided in our marketing communications.

Please note that even if you unsubscribe from promotional communications, we may still contact you regarding your orders, account, transactions, or other necessary service-related matters.

12. HOW TO EXERCISE YOUR PRIVACY RIGHTS

If you would like to access, correct, delete, or otherwise exercise any applicable rights regarding your personal information, please contact us using the details provided at the end of this Privacy Policy.

We may need to verify your identity before processing certain requests.

We will handle valid requests within the timeframe required by applicable law.

13. PRIVACY COMPLAINTS

If you have any concerns or complaints regarding the way EthniqAurah handles your personal information, please contact us using the details provided below.

We will review your concern and take reasonable steps to address it.

14. INTERNATIONAL DATA TRANSFERS

Because EthniqAurah uses Shopify and other service providers, your personal information may be processed or stored in countries outside India.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

16. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

EthniqAurah

Address:
74 Rukmani Devi Street,
Valasaravakkam, Hayernest,
Chennai – 600087, Tamil Nadu, India

Email: ethniqaurah@gmail.com
WhatsApp: +91 91500 81212
Customer Care: 9:00 AM – 6:00 PM daily

Business Registration Number: AA330626058253A
VAT Number: 33BBFPD3565G1ZZ

EthniqAurah – Exclusive Sarees. Timeless Elegance.